Why blogs/websites may lead to a narrower world view

Posted: May 11th, 2011 | Author: | Filed under: Thinking Out Loud, Web/Tech | Tags: , , , | 13 Comments »

One of the only magazines I read every week is The Economist. And I make sure I read every article in each issue. Give me a minute to explain why, and the significance of it.

My generation, more than any other, is growing up solely reading things that conform to our pre-held view of the world. We read only things that interest us, or things that we agree with. Why? The Internet allows us to be selective. The cost of clicking off of an article that doesn’t interest us is practically nothing. Compare this to other generations who have grown up with newspapers. A newspaper is purchased each day, and therefore has a value that people can easily see. But more than that, it was one of the only ways people could receive news – and therefore they felt compelled to read most, if not all, of the articles inside.

The difference here is that people who grew up with newspapers, and still read newspapers, are exposed to a broader range of opinion and topics. If I’m visiting the New York Times website, I will go straight to the technology and business sections, but from there I’ll only click on articles that seem interesting. In a newspaper, the text of the article is displayed straight below the title – it is more compelling for people to read the article because there isn’t that extra step. Sure, a click doesn’t seem like much – but in my opinion it is a mental barrier that stops us from reading articles that we could find useful. And there are other reasons why we don’t read as many articles, too – simply the amount of information vying for our attention means we can easily switch to something else if an article doesn’t interest us.

Blogs are another issue. Because there are so many blogs, each one is very specific. They will hold a specific view of the world, likely that of the owner or founder of the blog. And therefore just reading blogs that share your view of the world will mean we become very narrow minded.

That example of blogs touches on the danger of online media. Some of you may have picked it up. I believe that my generation, growing up with the Internet, could become more narrow-minded than other generations. If we solely choose to receive information that fits with our pre-existing view of the world, then these views will become solid. We won’t be as accepting of other viewpoints, or open to new opinions.

In reading the whole of The Economist each week I hope to avoid that danger. Sure, The Economist does have a particular point of view – but it’s not as narrow as blogs. And I read all the articles, even ones on topics that don’t interest me – I suppose that’s how you become open to new information and ideas.

This is just one of those consequences of the Internet – one that we won’t see the effects of for years, in any major way. But I reckon it’ll be there. And I don’t see a solution to the problem other than individuals choosing to read widely.


  • Anonymous

    This has actually been discussed many times before in particular with the relation to the new evolution of search engines showing you only what you want to see. I agree with one point of people becoming mired in their own view by focussing on only content that they want to see. But what you have to accept is that even with news papers people would select the ones that conformed more to their views. Nothing has really changed. People who have little respect for open thinking have always been the majority. They just have more avenues of amplifying that.
    What isn’t discussed is the positive effect. People who hold open views are now able to focus on a specific topic but can also be exposed to many views around that topic. While their knowledge doesn’t broaden it certainly gets deeper and at that point you reach a junction. Which one is better? Broad shallow understanding of most things. Or deep open insightful knowledge into a specific topic.
    I suspect somewhere in between is the best balance and if there’s one thing history has taught us, it’s that the best balance rarely happens anyway.

  • http://elarson.myopenid.com/ Eric

    One aspect that has also increased that I think could be an argument against many sources of news and opinion is the flow of PR. Before, when newspapers were *the* source of news, the reporters were responsible for investigating stories and finding facts. The situation now though is that with the massive amount of social content coming in and the amount of PR companies trying to sway the news, it creates the situation where reporters and journalists rarely have to really invest time in order to generate content. After all, even if you do click to another article, the ad was still shown to some visitor.

    A good example of this trend is in music. Not long ago radio discovered artists. That method of discovery has transitioned from radio to TV to magazines to music sites to blogs and to twitter. Now when a band releases an album the press release is often printed almost verbatim on sites that are meant to provide insight and opinion on what others should listen to. I’m positive that the situation is similar in most facets of the news industry.

    I’m not disagreeing with idea though that being able to choose your sources can limit your perspective. I do wonder though if it is more a function of necessity to filter the mass of information more so than a reflection of people shutting that which they don’t want to consume.

  • http://twitter.com/fchollet François Chollet

    Interesting, thanks for sharing!

    You see, I’ve always been advocating the “narrower” way to consume contents –selectively through blogs, etc. (which doesn’t have to be narrow, by the way, because the “serendipity factor” is huge on the Internet). The alternative is watching TV and reading newspapers. That’s a hierarchical content-propagation model in which what is reinforced is not your own worldview but that of journalists. And *that* is narrow, because everybody ends up thinking the same way –as there are very few such content sources and they’re all very alike.

    What would you rather have, a world of mainstream-thinking, mainstream-media-consuming people, or a world of self-constructed individualities that mostly consume what they like (and discover more through serendipity)?

    The huge risk of hierarchical media is that papers and TV chanels need money, and thus will only show you what you’re most likely to consume –what *they* think you already like. That’s mainly the case of TV. You end up with a real tyranny of mediocrity, with the same type of content replicating over over again…

    I once wrote a detailed article on the topic of hierachical content-consumption vs. selective consumption and its consequences… if you’re into that debate, you might be interested. I’d love to hear your thoughts. http://cognitivesocialweb.com/home/2010/12/11/escaping-the-tyranny-of-mediocrity.html

  • http://www.affenstunde.com James Barnes

    Thank you. Great to get a younger person’s perspective on this, it’s exactly why I read newsites and newspapers that I find loathsome (e.g. Daily Mail).

  • http://mmoorejones.com Michael Moore-Jones

    Well put, and good points. I am still inclined to think that newspapers had the effects to a lesser extent because they are at least more broad than a blog, but I do see your point about the similarities.  

  • http://mmoorejones.com Michael Moore-Jones

    Super interesting article – thanks for sharing! 

  • http://mmoorejones.com Michael Moore-Jones

    That last point you make is a good one, and perhaps we’ll never know the correct answer. Maybe it’s simply a mix of both? 

  • http://www.facebook.com/quentin.todd Quentin Todd

    I read The Economist too, simply because it has a range of information that is useful for research foreign policy and national security issues and money moves is one of those concerns. It’s like having your own private Intelligence Agency (EIU).

    On the point of newspapers: I am a qualified Journalist not working the industry and a good measure of reading better articles is headline first –  it should indicate what’s in store. Next the first two sentences, at roughly 27 words each are the main story pull. after about the fourth paragraph is really poly-filler. Newspapers tend to use an invert pyramid for writing: essential at the top, crap at the bottom of the article. Although sometimes the bottom end has some important clues to what else to read.

  • http://www.facebook.com/quentin.todd Quentin Todd

    I read The Economist too, simply because it has a range of information that is useful for research foreign policy and national security issues and money moves is one of those concerns. It’s like having your own private Intelligence Agency (EIU).

    On the point of newspapers: I am a qualified Journalist not working the industry and a good measure of reading better articles is headline first –  it should indicate what’s in store. Next the first two sentences, at roughly 27 words each are the main story pull. after about the fourth paragraph is really poly-filler. Newspapers tend to use an invert pyramid for writing: essential at the top, crap at the bottom of the article. Although sometimes the bottom end has some important clues to what else to read.

  • http://www.facebook.com/profile.php?id=783654717 Florian Gro

    A smart guy called Eli Pariser brings it to the point very well in a TED speech:
    http://www.ted.com/talks/lang/eng/eli_pariser_beware_online_filter_bubbles.html

    Enjoy it!

  • http://mmoorejones.com Michael Moore-Jones

    Agreed! Thanks for sharing. Also, his book “The Filter Bubble” is apparently really good. I’m trying to get my hands on a copy here in NZ.

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