I stumbled across this film while looking for documentaries about early printing, Gutenberg and so on. Gerhard Steidl owns and runs Steidl, a publisher-printer based in Göttingen. Known for his photography books with the work of many of the world’s best photographers, they say that Steidl’s ink is printed so thickly on the page that it’s sculptural.
I had previously read this New Yorker article on Steidl’s life and work, which describes things wonderfully. The public interest in Steidl seems to mimic the resurgent interest in people engaged in traditional craft the world over—maybe none more so than Jiro of Jiro Dreams of Sushi. Printing is of slightly (only slightly) more interest to me than sushi.
You can stream How to Make a Book With Steidl on Vimeo here. It features Steidl co-producing books with photographers such as Robert Frank and Martin Parr, with some of Steidl’s more idiosyncratic tendencies on display, as from the New Yorker profile:
Artists who work with Steidl typically travel to Göttingen, which is about four miles west of the old border with East Germany. They wait, sometimes for years, to be summoned, and are expected to drop everything when he calls. “It is like going to kiss the Pope’s ring,” Mary Ellen Carroll, the conceptual artist, said. (In 2010, she published “MEC,”—a book of her work, divided into categories including Mistakes, Boredom, and Lies—with Steidl.) When artists arrive in Göttingen, Steidl is often not quite ready to give them his attention, and so they must while away entire days in a library four floors above the company printing press, which runs non-stop, seven days a week. Steidl does not want artists straying into town, or dawdling at a restaurant or a bar where he cannot find them. “He is like a monk,” Robert Polidori, whose work Steidl has published since 2001, says. “He is not a priest—he is there to work, but he doesn’t perform miracles, or sacraments. He delivers.”
Personally, Steidl strikes me as a figure closer to Venetian printer Aldus Manutius (Aldo Manuzio) than Gutenberg. His dedication to culture rather than religion, his mixing business with scholarship and culture, and his commercial success (Gutenberg was bankrupted and lost his type) make this feel true. But I suppose it’s easier just to say Gutenberg!